Here we examine injuries from popular UFC bouts and observe whether the volume of Google searches for specific injuries increases after the associated fights. This effect could be assessed by analyzing the frequency of Google keyword searches (5).
Studies on search interest after Katie Couric’s colon cancer, Angelina Jolie’s breast cancer, and Robin Williams’s depression have found that public interest increased following a celebrity’s statement about a diagnosis or treatment (4,8,12).ĭespite previous GT studies, the effect of high-profile MMA injuries on the public’s subsequent online search patterns has yet to be explored.
#GOOGLE TRENDS PROFILE MEANING SKIN#
Previous studies using GT data have examined the effects of awareness campaigns on searches for particular disorders, such as deep vein thrombosis, skin cancer, and breast cancer (15,17,29,30-32) Other studies have focused on the influence celebrities have on public awareness of various disorders. Approximately 21% of orthopedic surgeons have a Facebook or Twitter account, and they could potentially use these platforms to lower the frequency of these injuries and increase the accuracy of information available regarding their treatment (7).
In addition, these outlets may also be used by experts, such as orthopedic surgeons, to teach the public about MMA and other traumatic sports related orthopedic injuries. For example, MMA fighters have shared radiographic images of their injuries with fans on social media to make these injuries appear more genuine and to stimulate public interest (26). While the internet and social media have played an important role in advancing MMA popularity, these media outlets have also become a means to publicize fight injuries. Over time, the MMA has experienced a global surge in popularity and has attracted widespread media coverage (3,6). In the early 1990s MMA made its way to the United States as the Ultimate Fighting Championship (UFC). Fighters can defeat their opponent by knockout, referee stoppage, submission, or outscoring an opponent based upon the judges’ decision (21). Bouts take place in an octagon-shaped cage and last either 3 or 5 rounds, depending on whether the bout is for a weight class championship. Mixed martial arts (MMA) is a combat sport based on the fighting techniques from many disciplines, such as wrestling, boxing, karate, Muay Thai, and Brazilian Jiu Jitsu. Keywords: Google Trends, Mixed Martial Arts (MMA), Infodemiology, Public Interest, Altmetrics, Twitter Sports medicine personnel in directing patients to online information that they The search patterns associated with them, the results of this study may aid Through the use of analyzing MMA injuries and Search interest may ultimately have a positive impact on health care outcomes. This study highlights how investigation of public Recommendations for the treatment and prevention of MMA injuries and other Medicine personnel regarding specific platforms for sharing their insights and The findings of this study are expected to inform sports Search popularity during the week the fight took place. To evaluate the relationship between fighter search popularity and injury
Google Trend (GT) searches were conducted in order Observe whether the volume of Google searches for specific injuries increasedĪfter the associated fights. In this study, we examined injuries from popular UFC bouts and Injuries on the public’s subsequent online search patterns has yet to beĮxplored. Despite this sport’s popularity – influenced by the internet and social media Many disciplines, such as wrestling, boxing, karate, Muay Thai, and Brazilian Martial arts (MMA) is a combat sport that combines fighting techniques from Institution Address: 1111 West 17th Street, Tulsa, OK, 74107Ĭorresponding Author: William Roberts 1111 West 17th Street, Tulsa, OK, 74107 of Interest: The authors have nothing to disclose.ĭoes Public Interest in Specific Injuries Increase When They Occur During Mixed Martial Arts Bouts? A Study of Google Search Patterns Institution:Oklahoma State University Center for Health Sciences, Dept.
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